[GENERAL] Concurrency-safe Replacing a Set of Rows (Without SERIALIZABLE)

I have a table that stores user notifications:

CREATE TABLE notifications (
  user_id INT,
  type CHAR(1),
  PRIMARY KEY (user_id, type)
);

When a user edits their notifications, I need to atomically replace the old set
with the new set. My first instinct is to do this:

BEGIN;
DELETE FROM notifications WHERE user_id = 1;
INSERT INTO notifications (user_id, type) VALUES (1, 'a'), (1, 'b');
COMMIT;

This of course doesn't work when two transactions run concurrently though --
one of them will get a unique constraint violation.

My next thought was to use upsert:

BEGIN;
DELETE FROM notifications WHERE user_id = 1;
INSERT INTO notifications (user_id, type) VALUES (1, 'a'), (1, 'b') ON
CONFLICT DO NOTHING;
COMMIT;

This doesn't give an error for concurrent transactions, but doesn't do
the right thing. Consider if one transaction runs to replace the set with
{'a', 'b'} and another runs with {'b', 'c'}. The result should either
be {'a', 'b'} or {'b', 'c'}, but they actually get merged together and
the user ends up with notifications {'a', 'b', 'c'}.

Is there any way to do this correctly without SERIALIZABLE transactions? It
would be nice to avoid having to retry transactions. Ideally I'd like to avoid
explicit locking as well.