Christophe Pettus a écrit :
>
> On Nov 18, 2009, at 7:21 AM, damien clochard wrote:
>> In a nutshell, this blue elephant says "We suck at marketing" :D
>
> So, we have a logo whose color signifies "knowledge, power, integrity,
> and seriousness," and a mascot whose association with data retention is
> a basic part of Western culture (even non-programmers I talk to get the
> "elephants never forget" association).
"elephants never forget" is an English idiom. As i said, we could be
more creative and bold. I even think we could go beyond that
western-centred frame of references, but i'm probably wrong.
Anyway as far as i know, the japanese community dropped the elephant
logo because it has other meanings over there. To avoid any
misunderstanding, they took a turtle instead.
Creating a new, non-mammal logo would re-unify the PostgreSQL branding
and get rid of further cultural interferences...