damien clochard wrote:
> > If we have to pay $7 each for copies
> > of the magazine, we're going to be pretty reluctant to give them out.
> > Which is the exact opposite of what I thought you wanted.
>
> Well it's not exactly what i want.
>
> I don't think that you can give this magazine just like you give away
> leaflets or flyers. The magazine should be free, but not given to
> everyone. I mean you don't give 24 pages of paper to a guy that will
> throw it before the end of the day.
>
> To me, flyers and leaflet are "mass marketing" whereas the magazine
> fills the need for "target marketing". For instance, you would give the
> magazine to people that come to the booth with a bunch of questions, or
> people who spend a little time chatting on the booth. It's not a reward
> or anything like that... It's just a advocacy material aimed for smaller
> but better audience
>
> In a nutshell, my goal is not print as many magazine as possible and
> give them out to anybody. That would be a terrible waste of paper. I
> prefer printing less copies, with a high-end look and feel, and give to
> people that will actually read it.
I think this is well said. Having a must-read magazine for Postgres is
a big deal in generating more user loyalty.
--
Bruce Momjian <bruce@momjian.us> http://momjian.us
EnterpriseDB http://enterprisedb.com
+ It's impossible for everything to be true. +